Have you ever read a scientific paper that simultaneously left you in deep admiration, but also crushed? I have – just now. It’s Rubega et al. 2021, “Assessment by audiences shows little effect of science communication training”. In a nutshell, several of the authors teach what sounds like an absolutely terrific graduate course in science communication; they used elegantly designed methods to test whether taking the course helps students do better at science communication; and much to their (and my) disappointment, they found that the answer was a pretty convincing “no”. To which I can really only say “argh”. Continue reading
Stephen Jay Gould quote from izquotes.com
Over the years, I’ve frequently needed to refer to that set of people who are not trained as scientists. It comes up in “broader impacts” sections of grants, in proposals to support science communication activities, in discussions of how to motivate societal and political support for science, and lots of other places besides. It’s come up for me most recently as I work on a new book proposal. My first book, The Scientist’s Guide to Writing, was written for scientists, but this one* will be written for – well, describing that audience of people who are something other than scientists is what this post is about.
My go-to term has been “lay audience”, but I’ve always felt a slight but nagging discomfort with it. Continue reading