If there’s one thing the Covid-19 pandemic has reinforced for scientists, it’s that we desperately need the general public to understand, or at least accept and respect, what science has to tell us about the way the world works. There are a number of ways that can happen. It can happen through skilled and passionate teachers in K-12 education. It can happen through the work of science journalists (Ed Yong, Elizabeth Kolbert, and Carl Zimmer being three superb examples). Or, it can happen through scientists taking on the job themselves, speaking or writing directly to the general public. This last one is science outreach, or as it’s more often called these days, science communication or SciComm. What’s interesting about SciComm is that we (scientists) all seem to think it’s important, and many of us do it – but almost none of us have any training for the job. Continue reading
