Tag Archives: strategic planning

Why are university strategic plans almost always meaningless?

If your university is like mine, it has a strategic plan. It put hundreds of hours of work (some of them yours!) into developing it, consulting widely and wordsmithing through dozens of drafts. It shouted excitedly about the release of the plan, and how it prepares the university as a leader into the future. And that plan? Essentially meaningless.

Most of the university strategic plans I’ve seen are pretty similar. They identify some lofty but vague goals,* but not how they will be attained.** They promise all things to all people: we’ll prioritize research, and teaching, and community service, and being an economic engine for our region. They might identify some special areas of scholarship in which the university will attempt to excel – but they’ll combine that with language indicating that they don’t mean it (usually, something about “while retaining comprehensive excellence”), and they won’t identify any area of scholarship that the university won’t pursue. In other words: they’re essentially meaningless. Prioritizing everything means prioritizing nothing; and it isn’t strategic to fight a war on every front all at once.

Why does this happen? Continue reading